How Isabella is blazing a trail for mature female entrepreneurs!
A Leamington entrepreneur has been named the Midlands’ Diversity Champion at a prestigious awards ceremony.
Isabella Moore CBE, co-director and chair of COMTEC Translations, is one of a number of businesswomen celebrated at the FL National Awards & Summit 2018 in Birmingham.
Launched nine years ago, the Forward Ladies Awards promote women as an integral and invaluable part of every business, a fact which underpins Isabella’s latest research. As an older entrepreneur, Isabella has drawn on her own experiences to carry out extensive research at Aston University Business School into why women in later life are half as likely to set up in business than men. Her findings show that older women feel a social pressure to conform to stereotypical roles, listening to what their family and friends want them to do, rather than choosing to follow a less conventional path.
Isabella’s research has also found that older women in business are often perceived more negatively than men, with women feeling that business support agencies take men more seriously. Through this ground-breaking research, Isabella hopes to influence policymakers and practitioners involved in the design of business support programmes to ensure that the voice of older women is heard. “Women in later life have untapped skills and experience, gained throughout their career, which is perfect for business ventures,” Isabella explains. “Yet my research has shown that setting up in business is perceived by most older women as a daunting activity. “If there were more targeted government initiatives to dispel the myths about entrepreneurship, along with a greater availability of informal mentoring and confidence-building business support, older women could gain confidence in their skills and abilities and consider a new business venture as a viable option.
“It is vital that awareness is raised of the considerable wealth-creating potential of such aspiring business-women for our economy.”
Isabella will now join regional finalists from across the UK, with overall national winners in the FL National Awards & Summit 2018 being announced in December.
Read more here: Coventry Life