Leon has been involved in the Internet space since 1999 where he cut his teeth as the Marketing & Sales Director at Independent Online i.e. IOL – the digital division of Independent Newspapers. He later became Managing Director and was responsible for launching a range of websites including 11 newspaper titles including www.theargus.co.za, www.thestar.co.za, www.capetimes.co.za & www.businessreport.co.za.
In 2005 he founded one of South Africa’s top digital marketing agencies called Purple Cow, which he sold in 2012.
Since then Leon has been working as an Internet Marketing Strategist and Conversion Optimisation Specialist assisting companies to optimise all their Marketing, Sales and Communication channels in order to convert as many prospects into customers. He has worked with some of South Africa’s biggest brands including Vodacom, Pam Golding Properties, Jeep, Virgin Active, The Foschini Group, Renault, TransUnion, Bidvest Bank, Nedbank, Nu Metro & many more.
Leon has also been voted as the top speaker by the delegates at 15 out of 16 Business & Marketing Conferences he has spoken at over the past 3 years.